Turn clicks into
customers with data-driven paid advertising.
Paid advertising should do more than generate traffic. It should generate qualified inquiries, booked consultations, and measurable revenue — connected to a complete client acquisition system.
🔍 Google Ads
🔄 Retargeting
Outcomes of Paid Ads
👁️
Greater Visibility
Your business appears in front of high-intent audiences across Google Search, Facebook, and Instagram when they are actively searching or engaging with relevant content.
📉
Lower Cost per Lead
Campaigns are structured and refined to reduce wasted spend and generate more qualified leads at a more efficient cost — lower CPC and CPL.
↓ CPC · ↓ CPL
⚡
Higher Conversion Rate
Traffic from search and social campaigns is directed into optimized landing pages and inquiry pathways, increasing the likelihood that clicks turn into real opportunities.
📈
Better ROAS
Through platform-specific optimization, attribution tracking, and data-informed bidding, CORE helps improve return on ad spend across all active channels.
↑ ROAS across all channels
Paid ads are not
isolated campaigns.
They're part of a
system.
At CORE, paid ads are built as part of a larger client acquisition system designed to improve visibility, capture demand, and convert interest into revenue. Enterprise marketing discipline, modern campaign management, and continuous optimization — aligned to a clear business outcome.
🏗️
Enterprise marketing discipline
Campaigns are built with the same rigor and accountability as Fortune 500 marketing operations — structured, measurable, and tied to revenue outcomes.
⚙️
Modern campaign management
Platform-specific expertise across Google Ads and Meta — not generic campaign templates applied across every client regardless of industry or goal.
🔄
Continuous optimization
Campaigns improve over time through bid adjustments, audience refinement, creative testing, and performance-driven iteration — not set-and-forget management.
🔍
Google Ads
Click Rate
Cost/Click
Intent
Targeting
Google Ads
Search, Display & YouTube
Designed to capture high-intent demand from users actively searching for your services. Google Ads plays a critical role in industries like law, healthcare, and home services — where purchase decisions begin with search.
→
Keyword research and targeting
→
Campaign and ad group structuring
→
Match type strategy
→
Negative keyword optimization
→
Location-based targeting
→
Smart bidding configuration
Meta Ads
Facebook & Instagram
Used to generate awareness, retarget site visitors, and stay visible throughout the decision-making process. Especially effective for industries where visibility, trust, and repeated exposure influence purchasing decisions.
→
Audience targeting and segmentation
→
Retargeting campaigns for site visitors
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Creative strategy and testing
→
Service promotion campaigns
→
Local awareness campaigns
📘
Meta / Facebook
Awareness
Exposure
Visitors
Audiences
🔄
Retargeting
Platform
Rate
Recall
Cost/Lead
Retargeting &
Cross-Channel Campaigns
Ensures your business remains visible to potential customers who have already engaged with your brand but have not yet converted. Rather than relying on a single channel, CORE aligns these platforms into a cohesive acquisition strategy that works across the entire customer journey.
→
Site visitor retargeting across Google and Meta
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Sequential campaign messaging
→
Cross-channel audience matching
→
Re-engagement sequences for warm leads
Paid ads built around
the four layers.
Paid advertising performs best when it is connected to a complete marketing system. CORE aligns campaigns across Google and Meta platforms with each layer of the CORE System — so every dollar of ad spend feeds a coordinated acquisition engine.
Visibility
Campaigns deployed across Google Search and Meta platforms ensure your business appears when customers are searching, browsing, or evaluating options.
Intake
All campaigns connect to lead capture systems. No inquiries from paid traffic are lost.
→ Call tracking from Google & Meta
→ Form submissions from landing pages
→ CRM routing through HubSpot
Conversion
Traffic from Google and social platforms is directed into optimized landing pages designed to convert visitors into calls, consultations, or form submissions.
Optimization
Campaign performance is continuously refined to ensure campaigns improve over time rather than plateau.
→ Bid adjustments
→ Audience optimization
→ Creative testing
→ Performance tracking
Everything that makes
paid ads actually work.
CORE's paid ads services go beyond campaign management. The full stack includes the landing pages, call tracking, and intake systems required to convert paid traffic into real business outcomes.
🔍
Google Ads Management
CORE builds and manages search campaigns designed to capture high-intent demand from users actively searching for services.
Keyword research and targeting
Campaign and ad group structuring
Match type strategy
Negative keyword optimization
Location-based targeting
Smart bidding configuration
📲
Meta & Instagram Advertising
CORE develops and manages campaigns across Meta platforms to support demand generation and retargeting across the full customer journey.
Audience targeting and segmentation
Retargeting campaigns
Creative strategy and testing
Service promotion campaigns
Local awareness campaigns
🖥️
Landing Page Optimization
Paid ads are only as effective as the pages they send traffic to. CORE ensures traffic is directed into pages designed to convert.
Structured landing page design
Clear messaging and offers
Mobile optimization
Page speed improvements
Conversion-focused layouts
📞
Call Tracking & Attribution
CORE integrates tracking across all platforms to provide full visibility into which ads are actually driving real inquiries — not just impressions.
Tracking calls from Google Ads
Monitoring phone leads from landing pages
Identifying which platform generates each lead
Connecting ad performance to real inquiries
⚡
Conversion-Focused Intake Systems
Paid ads often fail not because of poor targeting, but because of weak follow-up systems. CORE strengthens the intake process to ensure generated leads are acted on.
Lead routing improvements
Response visibility
Inquiry handling processes
Consultation booking workflows
📊
Cross-Platform Reporting
CORE provides unified performance reporting across Google and Meta — so you understand the full picture of your paid advertising investment in one place.
CTR, CPC, CPL across platforms
ROAS by channel
Call volume and form submission tracking
Lead quality and conversion outcomes
A more structured approach to paid advertising performance.
If your business is investing in paid advertising and wants a more structured, transparent approach to performance across Google and Meta platforms, CORE can help.
Apply to Work with CORE
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